Social
Playbook
AMY-LOUISE | SOCIAL & COMMUNITY PORTFOLIO
Managing social media, creating content, spotting trends, and helping brands and small businesses connect with people in a way that feels authentic.
15+
YEARS IN SOCIAL MEDIA & DIGITAL CONTENT
AUDIENCE FIRST
CAMPAIGNS. CONTENT IDEAS & TRENDS
700+
SMALL BUSINESS OWNERS USING SOCIAL MEDIA
COMMUNITY & CONTENT
CONNECTING PEOPLE WITH BRANDS
FEATURED WORK
Projects & Campaigns
A selection of brand, content, & community projects that showcase my experience & impact.
BRAND MANAGEMENT & COMMUNITY GROWTH
Managing social media content while supporting 700+ small business owners and maintaining consistent brand messaging.
✓ Brand management
✓ Content creation
✓ Community engagement
✓ Social training
Impact:
Strengthened engagement and supported authentic content creation
Content strategy & community engagement
Creating content strategies and opportunities that encouraged participation and strengthened audience relationships.
✓ Content strategy
✓ Community building
✓ Audience insights
✓ Engagement planning
Impact: Built stronger audience connections and community engagement.
REACTIVE TRENDS & SOCIAL MOMENTS
Turning trends into content opportunities that felt authentic and encouraged participation.
✓ Trend spotting
✓ Content briefs
✓ Video content
✓ Community participation
Impact:
Increased engagement through personality led content
INFLUENCER & campaign work
Influencer & Campaign Work
Supporting influencer partnerships and campaign activity across different audiences and content styles.
✓ Influencer partnerships
✓ Campaign support
✓ Content planning
✓ Audience engagement
Impact: Created content that felt authentic and audience focused.
training & social education
Creating webinars and practical resources that made social media feel more accessible.
✓ Webinar delivery
✓ Social training
✓ Content guidance
✓ Educational resources
Impact: Increased confidence around content creation.
