Privacy policy

1. Overview

This Privacy Policy explains how Mermaid Media collects, uses, and protects your personal data when you use this website or any of our services, including Content Current.

We are committed to protecting your privacy and handling your data in a transparent and secure way.


2. What Information We Collect

We may collect the following personal data:

- Name
- Email address
- Contact details submitted via forms
- Information provided when you contact us directly

We may also collect certain technical data automatically, including:

- IP address
- Browser type and device information
- Website usage data through analytics tools


3. How We Use Your Information

We use your information to:

- Respond to enquiries and messages
- Provide access to our products and services
- Manage subscriptions and customer accounts
- Improve our website and services
- Send relevant updates or information (if you have opted in)


4. Legal Basis for Processing

Under UK data protection law, we process your data based on:

- Your consent (for example, when you submit a form)
- Contractual necessity (when you purchase or use our services)
- Legitimate interests (to improve our services and user experience)


5. How Your Data Is Stored

Your data is stored securely and only for as long as necessary.

We take reasonable steps to protect your personal information from unauthorised access, loss, or misuse.


6. Third-Party Services

We may use trusted third-party services to operate our business, including:

- Website platform providers (such as Squarespace)
- Payment processors
- Email and communication tools

These providers may process your data on our behalf but are required to keep your information secure.


7. Cookies

Our website uses cookies to improve your browsing experience and analyse website traffic.

Cookies are small data files stored on your device.

You can control or disable cookies through your browser settings.


8. Your Rights

You have the right to:

- Request access to your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict certain types of processing

To exercise any of these rights, please contact us using the details below.


9. Data Retention

We only retain your personal data for as long as necessary to fulfil the purposes outlined in this policy or to meet legal obligations.


10. Changes to This Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page.


11. Contact

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Mermaid_Media@hotmail.com